Creating a campaign to raise awareness of the disasters in Italy.
“Never melts Italy” is a slogan I came up with after researching how dreadful the earthquakes were and how, even when things were at their worst, Italy never broke apart (melted) and became stronger in the process.
WHY CANDLES & WHY CO
I picked the candle concept because it serves a greater purpose than just making a profit, it may aid people in a variety of ways, both psychologically and physically. Candles are often used for their therapeutic benefits and have been used for centuries to promote relaxation, reduce stress, and improve mental health. Here are some reasons why candles are good for mental health;
• Aromatherapy
• Relaxation
• Mindfulness
• Mindfulness
The brand is able to convey a sense of luxury and sophistication by associating itself with Italy due to the country’s rich history and culture, which the brand can utilise. The addition of “and Co.” to the brand name gives it a modern feel and conveys the idea that the company is not solely committed to producing traditional Italian products, but also takes into account modern considerations. This may make the brand more appealing to newer consumers who are aware of current trends and are attracted to the combination of old and new. “Italy and Co” is a strong brand name that effectively evokes images of affluence, tradition, and history. This establishes the company as a provider of high-quality products and services, with an eye towards the company’s past and future.
On the mock-ups, each colour represents a distinctive fragrance and scent for the candle, which is available in four distinct candles They were hand-picked from each city based on the most recognisable scent in that area.
After interviewing a fellow Italian it taught me that earthquakes may have psychological as well as physical repercussions. Some folks have anxiety or lost their favoured grocery shop or art museum. New ones will be made, but some memories and the nostalgic feeling they had in a place will be gone forever. We must reduce casualties and damage as well as gather funding for city repair. In light of this, I am delighted that I am making a product that may not only create funding but also help psychologically by soothing the mind. Candles can also be used for meditation.
