ONE UP ~ Marketing Campaign
TOOLS: Adobe Illustrator / Adobe InDesign
Context.
Uniting young people to choose conditioning as their unconditional community.
Instead of trying to get high and crash, this generation has begun to attend festivals to enjoy the music and vibes with friends and family. According to recent studies, attending a festival is an excellent way to burn hundreds of calories simply by dancing and having a good time. Make new friends and sign up for Gymshark by visiting the pop-up store at Wireless Festival, a great way to stay in touch and stay connected.
Gymshark will promote and sponsor the wireless festival. Attendees will have the option to obtain a unique GymShark band instead of their standard bracelets for admittance. This band will monitor your calories, and you will be able to view the total loss on the GymShark app following the event. Also, there will be a pop-up store where people can purchase merchandise and sign up for a GymShark account. The final elements should consist of billboards, posters, an app, and merchandise, among other necessities. One up represents that all you need to do in life is improve one thing every day. Whether it’s one more set at the gym or one extra hour of meditation. It’s a way in of saying “just get better every day, make today better than yesterday.”
A leaderboard will keep track of the customers who have lost the most calories with the Gymshark bands. You can check the leaderboard at the end of each day, and the top ten people will get a free year of membership. And be able to get into any Gymshark gym. To see results go onto the Gymshark app and type in Festival Leader board
Other products will be available in the festival’s temporary pop-up shop near the food and beverage area. A water bottle, a tote bag and an item that will be limited to the Gymshark pack, if you do not purchase the pack while purchasing tickets, you will not have access to VIP passes. VIP credentials grant access to more private areas and provide discounts among other things.
